Our Team

My team and I place a strong emphasis on effective, reality-based communication with clients, and strive to create an environment within our practice that is 100% focused on building secure financial futures that are designed to help withstand both the highs and lows of the road ahead.


Susan M Lay

Susan M Lay

Director of Insurance Operations and Services
Office 651-456-9446


  • BS in business/marketing – Winona State University

  • Series 6 and 63 securities licensed in South Dakota and Minnesota

  • Life, Disability and Long Term Care Insurance Licensed in South Dakota and Minnesota


I have worked with Mike since September 2007.  Prior work with NML includes 3 years as the coordinator for the General Agency Client Relations Center as well as more than 13 years of banking experience as a branch manager and in marketing. 

I share life with my husband, Kevin, and we have 4 grown children.  We are living an adventure each day and actively pursue a strong work-life balance. I love to hike, bike, read and spend time with family and friends.  We are in the process of visiting and hiking each State Park in Minnesota, with 42 of 67 of the parks completed.


Jessica J Bach

Jessica J Bach

Director of Investment Operations and Services
Office 651-905-6488
  • Bachelor of Arts, History, The University of Dallas

  • Masters of American Studies, The University of Dallas

  • Series 7 & 66 Securities Licensed

  • Life, Disability, & Long Term Care Licensed in Minnesota

Jessica joined Michael Hoffman's team in December of 2015. Previously, she worked for a financial planning firm in Texas before joining Northwestern Mutual in November of 2013. As Director of Investment Operations and Services, Jessica works with clients on the implementation and management of their investment accounts, account trading, and investment related service requests.

Outside of the office, Jessica enjoys touring breweries with her husband, visiting family in Kentucky, and spending time with her children.

Kristie J Robinet

Kristie J Robinet, CLU®, ChFC®, CFP®

Associate Wealth Management Advisor
Office 651-456-9446

Kristie started with Northwestern Mutual in 2001 and joined Michael's team in 2018.  She is a CERTIFIED FINANCIAL PLANNER professional and is responsible for the development and management of strategic financial plans and recommendations for our clients.  In addition, she plays a key role in constructing investment portfolios that align with our clients' goals and situations.

Kristie lives in Inver Grove Heights with her husband Mike and their children Jackson, Brynn, and Weston.  In her free time she enjoys traveling, biking, running, and volleyball.  And of course being with her family.


Linette Ramsay

Linette Ramsay

Marketing and Client Relations Manager
Mobile 651-272-7057

Linette joined Michael's team in 2014.  Working part time Linette assists the team with client scheduling, marketing events, and office administration.

Linette is married to Robb and they have two daughters, Sarah and Emily.  In her free time, Linette enjoys tennis, pickleball, watching her girls in all their activities, and traveling with her friends and family.


Michael Brian Hoffman, CFP®
Wealth Management Advisor

Physicians Nationwide


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck